ABOUT S.T.R.B.R.Y.
S.T.R.B.R.Y. is a leading health supplement distributor and manufacturer dedicated to revolutionizing the fitness and wellness industry. We specialize in creating innovative, exclusive health supplements that are available only at our branded stores and a select few authorized online platforms. Our commitment to quality and exclusivity ensures that our customers receive cutting-edge products tailored to their fitness needs, with formulations that can't be found anywhere else.
In addition to our exclusive, proprietary products available only at S.T.R.B.R.Y. stores, we proudly offer a curated selection of over 15 of the world’s most renowned health and fitness brands. This extensive range ensures that our customers have access to the best and most trusted names in the industry, all under one roof. Whether you're looking for the latest in cutting-edge supplements or established favorites, S.T.R.B.R.Y. is your one-stop destination for all your health and fitness needs.
In addition to our proprietary supplements, we are constantly on the lookout for emerging fitness brands from around the globe. By securing distribution rights to these up-and-coming products, we enrich our brand portfolio and offer our customers a diverse and dynamic selection of the best in health and wellness. These carefully curated products, like our own, are available exclusively through our stores, making S.T.R.B.R.Y. the ultimate destination for those seeking the latest and most effective fitness supplements.
What's the new S.T.R.B.R.Y- store? (short)
S.T.R.B.R.Y is an initiative by a Dutch distributor. At S.T.R.B.R.Y. you can be the first to purchase the latest products on the market, as well as products that are exclusively available through us. Additionally, you can taste various products for free and regularly receive samples and gifts. We offer a loyalty program that allows us to provide our customers with the lowest prices in Europe, as well as the largest selection in the Netherlands. Every last Saturday of the month, the entire store goes on sale, and our customers receive a special invitation for this event. Each customer is required to create an account with us in order to shop independently. This not only helps prevent theft but also allows customers to collect points. Our staff can assist you in creating an account. You can also make purchases at the counter, but you will not be able to take advantage of the discounts. Our staff will not provide advice on product usage. This information can be found online. However, our staff can schedule an appointment with one of our dietitians.
Long History, Broad Experience
Welcome to the heart of Europe! You’re in The Hague, one of Europe’s most beautiful cities, and at the same time, at the center of one of the oldest distributors of premium American sports nutrition in South Holland. We embarked on our distribution journey in 2002, and since then, we’ve opened more than 15 retail concepts ranging from fitness nutrition stores, apparel stores as well as two nostalgic gyms. In 2015, we entered the private label industry, and since then, we have successfully created several brands, both for distribution and for clients who have successfully sold these products online.
The COVID-19 Pandemic United Us
In 2020 and 2021, several distributors had to cease operations due to the impact of the COVID-19 pandemic. This allowed the remaining players to dominate the market. After the pandemic, we joined forces with several of the major players in our field, operating on both national and international levels. Together, we distribute to over 400 businesses, ranging from retail stores to web shops and gyms.
The Most Exclusive Fitness Store In The Netherlands
S.T.R.B.R.Y. is our latest creation and an experience you don’t want to miss! Our mission is to create a ‘VIP Experience’ for our visitors. But S.T.R.B.R.Y. is more than just a store; it’s an experience in itself! The store attracts prominent personalities, including famous soccer players from Ajax and Feyenoord, talented influencers and musicians, and even members of parliament.
Shop Directly at the Distributor’s Store
Visiting S.T.R.B.R.Y. is an exciting experience where you’ll always leave with a smile. At S.T.R.B.R.Y., you’ll find the latest arrivals from the U.S. before anyone else, and you can taste various protein blends, bars, and pre-workouts for free. We only sell premium brands at S.T.R.B.R.Y.—no second choices. Our customers demand the best, and with over two decades of experience, we ensure they get it.
Trust Our Experience
We receive dozens of collaboration requests from new brands every month. We carefully examine, test, and select candidates, with only the best making it into our store’s assortment. While it might be tricky for consumers (and some store owners) to choose, a distributor can’t be fooled! Our extensive experience in the private label industry and our ingredient expertise compel us to make the right choices. New brands want to work with us because of our ability to introduce them to the complex Dutch market.
The Many Fun Elements of S.T.R.B.R.Y.
At S.T.R.B.R.Y., you can earn discounts, receive free goodies, and get invited to our popular events, where you can try dozens of new arrivals for FREE and enjoy additional 1+1 FREE promotional discounts. Visiting S.T.R.B.R.Y. is like stepping into a 'candy store' for sports supplements. You’ve never seen such an impressive fitness store in the Netherlands, and every week, new arrivals are introduced. Don’t miss out on our 50%-75% SALES behind closed doors!
S.T.R.B.R.Y. Events
During our popular events, we let guests try out new arrivals for free and offer huge promotional discounts like 'BUY 1 GET 1 FREE.' We serve drinks, and at some events, there’s live music. At the end of the event, guests leave with a goodie bag filled with surprises. Our events are free for clients with a RED or GOLD card.
Wholesale Account
Thanks to our position as a distributor, we can also offer you WHOLESALE discounts. You can even mix different items together and don’t need to purchase six of the same products. you can buy just one protein bar, but if you want larger quantities, we can offer wholesale discounts.
Professional Dietitians
At S.T.R.B.R.Y., you can rely on professional dietitians and specialists who provide the same services to professional endurance athletes. Raymond van Barneveld (five-time world champion darts) was exclusively assisted by us in preparation for his 2023 match against world champion Michael Smith (which he won). Raymond’s custom meals were prepared daily, and his personal training sessions and natural supplementation were all part of a custom VIP program.
Shop Without Disturbance
S.T.R.B.R.Y. is located in a prime, busy spot in the city center, across from Tacobel and a few doors down from JD. While this location offers many benefits, it also presents daily challenges in terms of safety and hospitality. To create a safe and high-class environment for our clients, we’ve taken the necessary steps to maintain this ‘high-end’ and exclusive retail formula. Any exclusive concept relies on a ‘STRICT POLICY,’ so to access the second section of the store, you must agree to our general terms of behavior. After that, our colleague can create a FREE MEMBER CARD for you with NO OBLIGATIONS OR HIDDEN COSTS. This method minimizes the risk of theft and prevents individuals who breach our terms from re-entering the store, allowing us to provide you with the service and atmosphere you deserve.
I’m in a Hurry and Just Want to Buy A Product Quickly
If you’re in a hurry or don’t want to register, our sales assistants will be more than happy to show you around themselves and assist you. However, to shop on your own, you’ll need a white card, which can be created in five minutes during your first visit. If you have a partner, we’ll be happy to create a partner card for both of you to share. Without a client card, you won’t be able to save points, access special sales, join events, or shop independently. Everyone starts with a WHITE CARD and progresses to a RED CARD. The RED CARD is the most important as it grants you 90% of the benefits (e.g., special sales & 1+1 promotions). The GOLD VIP Card is the final step!
The Safest Fitness Store, Full Privacy
Many of our clients appreciate that their partners shop at S.T.R.B.R.Y. We want you to shop without any disturbances, without being filmed or approached by anyone. If this rule is broken, the individual’s card is immediately terminated.
Steroids
Any conversation regarding the use of steroids will result in the permanent termination of the card. We, our staff, and our clients are not interested in such discussions. If we discover anyone attempting to sell (or advise) our clients on steroids, we will immediately contact the police and press civil as well as criminal charges against that individual.
Some of Our Most Important Rules:
- ✓ You must be 16 years or older to enter the client area of the store. If you are accompanied by your parents, you may enter if you're younger than 16.
- ✓ It is strictly forbidden to take any pictures or videos inside S.T.R.B.R.Y. Our clients' privacy is extremely important to us, and we guarantee full privacy.
- ✓ It is prohibited to approach any of our clients for pictures or personal information.
- ✓ Large bags and shopping bags must be left at the entrance. However, ladies may keep their handbags, and backpacks are allowed as long as they remain worn.
- ✓ Children under 16 years of age must hold their parents' hands at all times.
- ✓ Any form of rude or loud behavior towards staff or visitors will result in a permanent ban. We do not issue warnings on these matters.
- ✓ We do not approve of the use of steroids, and neither we nor our visitors are interested in any discussions regarding steroid use.
